10f+grp+4

GROUP 4 Inc. Marketing 1123 Main Street Newark, Delaware 19711 Phone: (302)999-1929

November 8th, 2010

Jill Paterno Career Service's Center University of Delaware 401 Academy Street Newark, Delaware 19716

Dear Ms. Paterno,

We appreciate your request to research and advise the Career Service Center at the University of Delaware. We've enclosed our proposal that will anaylze the career service center based on student's happiness with the program and our suggestions on what can make the center more efficient.

The enclosed proposal will include some background information about us and your career services, our objectives for improvement, how will we go about getting our research, and how will we present our results. We believe this will greatly benefit the Career Service's Center in the future.

We would like to hear from you if you have any questions or comments.

Sincerely,

Matthew Perlmutter Marketing Analyst

Newark, Delaware 19711 Phone: (302)999-1929

**﻿** ﻿ //PAGE BREAK//

__Title Page__

Group 4 Inc

//Taking you 4ward //

(image)

University of Delaware's Career Service Center

Tables and Figures....................... Introduction.................................. Background.................................. Executive Summary...................... Objectives..................................... Procedure..................................... Justifcation.................................... Budget.......................................... Conclusions & Reccomendations.... Works Cited.................................. Appendix......................................
 * __Table of Conents__**

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**Introduction** Our career service department plays an important role in the University. They help preparing students with job-seeking skills. They help students to develop a polished resume, provide individual assistance during the job search process. In addition, they work with area employers to develop job leads and interviews. They assist students with part-time employment. Therefore, their efficiency, and success has direct relation and influence with the students. Group 4 Inc. plans on analyzing University of Delaware's Career Services Center's assistance to University of Delaware's students. We also plan on measuring the success rate of students finding employment, as compared to other school's and to students who don't go through the career service center.

** Background ** We believe that a career service center is a very important resource to student's at a university. The center should be able to assist students in finding employment in many ways. We plan on researching how happy University of Delaware students are with the service center, and what things they would like to improve in. From our personal experience we believe that many students, who visited career service department have some sort of dissatisfaction and more expectation from career service department. In that context the purpose of the proposal is to find out the facts, and make some good recommendations that helps the students and the services of the career service department at the end. We believe that our research will be quite useful in that context. =**Objectives:**= The objective of this project is to identify the functions, and work procedure of Career Service Department, and to make some recommendations so that they can provide better service. To accomplish this research, we will collect feedback from students and staffs of the career service office. We will make our recommendations for improvement on basis of their suggestions, feedback, and feasibility analysis. The role of career service department is vital because it is related to employment of many students. Thus, indirectly its service also contribute for making better reputation of the university.

** Procedure **

**Part 1 Secondary data collection of nationally accredited universities -** We will collect data on the job success of graduates from universities comparable in size to the University of Delaware. Specifically the career services departments of the top ten Universities and Colleges in the United States as rated by Forbes Magazine. We will initially depend on secondary data such as internet, books etc.

**Part 2 Primary Data collection:** After we have collected the secondary data, we will focus on collecting primary data. First, we will take interview of senior students or graduates who go there frequently. Our target is to take interview 50- 100 student. We will make it happen in two ways. First, we know our friends, classmates who go there sometimes. We will meet them and take their interview and try to know their experience. We will focus mainly with the points of their dissatisfaction. Then we will spend one or two day to take random interview. One of our group members will stand in front of career service office, and he will talk to the students who come there. Finally, we will have an appointment with an official of the Career Service Office and discuss the issues with him.

**Part 3 Data Assessment -** This data will be compared with the University of Delaware to determine where Delaware graduates stand in comparison to other university graduates, as well as to define specific areas in which the University of Delaware falls short of its counterparts. We will find the scope of improvements.

**Part 4 Report & Recommendation -** Finally we will compile the information from both sets of data into report with our recommendations for modification in processes throughout the career services department. We will make our recommendation based on our data analysis, student expectations, and feasibility analysis.

** Justification **

Group 4 Inc. is well established Educational Marketing Research Firm. Our services have provided innovative, and economically successful improvements to colleges, and universities across the nation. Our accomplishments are due to our talented team of professionals with their decades of experience, as well as a winning attitude centered around customer service. Resumes and references of our team members are available upon request.

** Budget **

The budget for this project of $6435.00 is based on estimated man hours at $50/hour labor cost. Do you think 50$/hr is a little much ?
 * **Action ** || **Hours ** || **Labor cost ** ||
 * Collection of Secondary Data || 20 || $1,000  ||
 * Construction of Survey || 8 || $400  ||
 * Administration of Survey || 64 || $3,200  ||
 * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt; margin: 0in 0in 0pt;">Final Report || <span style="display: block; font-family: 'Arial','sans-serif'; font-size: 10pt; text-align: right;">25 || <span style="display: block; font-family: 'Arial','sans-serif'; font-size: 10pt; text-align: right;">$1,250  ||
 * **<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Total ** || <span style="display: block; font-family: 'Arial','sans-serif'; font-size: 10pt; text-align: right;">117 || <span style="display: block; font-family: 'Arial','sans-serif'; font-size: 10pt; text-align: right;">$5,850  ||
 * **<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Total ** || <span style="display: block; font-family: 'Arial','sans-serif'; font-size: 10pt; text-align: right;">117 || <span style="display: block; font-family: 'Arial','sans-serif'; font-size: 10pt; text-align: right;">$5,850  ||

** Schedule **


 * **<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Action ** || **<span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Planned date of completion ** ||
 * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt; margin: 0in 0in 0pt;">Collection of Secondary Data || <span style="display: block; font-family: 'Arial','sans-serif'; font-size: 10pt; text-align: right;">Wednesday, November 17, 2010 ||
 * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt; margin: 0in 0in 0pt;">Construction of Survey || <span style="display: block; font-family: 'Arial','sans-serif'; font-size: 10pt; text-align: right;">Wednesday, November 10, 2010 ||
 * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt; margin: 0in 0in 0pt;">Administration of Survey || <span style="display: block; font-family: 'Arial','sans-serif'; font-size: 10pt; text-align: right;">Wednesday, November 17, 2010 ||
 * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt; margin: 0in 0in 0pt;">Final Report || <span style="display: block; font-family: 'Arial','sans-serif'; font-size: 10pt; text-align: right;">Wednesday, December 8, 2010 ||

this looks great to me

=

Report

REPORT CHECK LIST Front Matter ● Letter (or memo) of transmittal - Done ● Title page- Check ● Table of Contents- In Progess ● List of tables and figures- Need to work on ● Executive summary or abstract- The Report: ● Introduction- Check ● Procedure and Results-Results need work ● Conclusions and Recommendations- Need some more Back Matter ● Works Cited- In progess ● Appendices=

<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">GROUP 4 Inc. Marketing <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">1123 Main Street <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">Newark, Delaware 19711 <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">Phone: (302)999-1929

<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">December 8th, 2010

<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">Jill Paterno <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">Career Service's Center <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">University of Delaware <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">401 Academy Street Newark, Delaware 19716

<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">Dear Ms. Paterno,

<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">GRUOP 4 Inc. greatly appreciates the opportunity provided by the University of Delaware to assess the Career Services Department. As proposed we have studied the workings of your department in order to assess the current functions and to make recommendations for future programs. Enclosed please find our full report on the career services at the University of Delaware. <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">Once again we thank you for business and look forward to working together on future endeavors. If you have any questions or comments please feel free to contact us anytime. <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">.

<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">Sincerely,

<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">William Brydges <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">Sr. Project Manager

__**Conclusions and Recommendations**__ Establish a database of University of Delaware graduates (“mentors”) who have volunteered to share their career experiences with students and other alumni. These individuals have a broad range of academic backgrounds and represent many career fields. As alumni, they can also use the Network to get career advice from fellow graduates. Alumni who register to be a mentor are not expected to accept resumes or provide actual job openings or interviews. By volunteering they are agreeing to be contacted for information and advice to students and fellow alumni. (source:http://www.job-hunt.org/job-search-news/2009/06/15/top-50-college-university-career-centers-using-twitter/)
 * Graduate Network**
 * Social Media affecting Career Service Center**

It is clear now that the generation of students currently at colleges heavily rely on social media websites like Twitter and Facebook. If students spend a majority of their time on these websites, it seems only obvious that the best way to be in touch with students would be utilizing these forms of media. What do Bosise State, Brown, and Cayuga Community College have in common? All their university career service centers utilize twitter very effectively. JobHunt.Com released an interesting research article that depicted the top 50 Universities Career Service Center's twitters. These accounts give a good model of what a twitter should look like from a Career Service's Center. The benefits are clear. Students check their twitter every day, and a short message from Career Service Center keeps them in the "social loop" as well as being able to get there message across on a daily basis. These "tweets" are short messages that students can understand quickly, and won't be long, verbose messages that students ignore. All the top 50 twitter accounts have a good amount of followers, and even interact with students, communicating specfically with them. They commonly report a one sentence description of where the latest workshop will take place, or where local positions have become available. The twitter of UD Career Services could be improved in several ways to help students follow it more easily. It has a decent amount of followers, but most don't appear to be current students. It's important for the CSC to gain current undergraduate students in order to have any affect on the students. The CSC at Delaware also has a facebook page, but it only has 275 followers, which seems minute when compared to the amount of students at the University of Delaware. Most students are on facebook, and it's important for the facebook page to gain more recognition. The CSC could offer rewards for its followers, or just make it more locally known on campus that the facebook page gives great opportunties for students looking for jobs. Overall, we think it's very important that Career Service Center become a major part of the Social Media Movement.

http://www.onedayonejob.com/blog/top-10-college-career-services-blogs/
 * Blogs**

This is along the same idea as the social media movement, but this onedayonejob contends that these university career center's blogs are making big differences for their students. They blog important recruiting information along with helpful tips and suggestions to help you find that job, or ace that interview. While these blogs are geared toward their students, they can ultimately help any college student. These blogs are an important part of the CSC, and the University of Delaware CSC should consider hosting a blog. While twitter and facebook are good for those one line tidbits, the blog gives a chance to write more indepth articles and information for the interested students. While these reports may be available on the CSC website, a blog would be more of a popular way of finding the information, and it would be neatly organized.

[]
 * Survey**

The survey questions friends and colleagues at the University of Delaware, and seeks to find out how students feel about the Career Service Center at the University of Delaware. //Results Pending.//

|| Rank || [|School Name] || [|Starting Median Salary] || [|Mid-Career Median Salary] ||
 * //Possible usful info -//**
 * 1 || Colorado School of Mines || $61,600 || $113,000 ||
 * 2 || Georgia Institute of Technology || $57,300 || $105,000 ||
 * 3 || Missouri University of Science and Technology (MST) || $56,700 || $93,200 ||
 * 4 || South Dakota School of Mines & Technology || $55,700 || $89,800 ||
 * 5 || Charter Oak State College || $55,600 || $78,400 ||
 * 6 || California Polytechnic State University, San Luis Obispo (CalPoly) || $55,000 || $99,200 ||
 * 7 || Oregon Institute of Technology (OIT) || $54,900 || $79,000 ||
 * 8 || New Jersey Institute of Technology (NJIT) || $53,200 || $101,000 ||
 * 9 || University of California, Berkeley || $53,100 || $109,000 ||
 * 10 || Michigan Technological University || $52,800 || $90,100 ||
 * || University of Delaware || $47,300 || $80,800 ||

[]

"The research, carried out by leading think tank Demos over the past six months, examined the Class of 2010s’ aspirations and concerns on issues such as university life, the job market, family and community life, politics and the environment. Rising numbers of graduates are prioritizing commitments to care for their children and parents in their old age (a third of male graduates are willing to sacrifice their career in order to care full time for their children). Graduates are prioritizing work/life balance and social relevance of their job over starting salary. 89% of graduates rate climate change as an important global issue and a quarter of graduates would turn down a job offer if the employers environmental credentials weren’t up to scratch" [] Registrism Magazine No Author

http://www.onedayonejob.com/blog/top-10-college-career-services-blogs/ http://www.job-hunt.org/job-search-news/2009/06/15/top-50-college-university-career-centers-using-twitter/
 * __Works Cited__**